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An MQL is therefore a lead who has demonstrated significant interest by engaging with your content. This could include actions like downloading a resource, signing up for a newsletter, or attending a webinar. Unlike SQLs , who are ready to move on to the next stage of the sales process, MQLs still require some degree of nurturing , i. e. attention and follow-up before closing the sale. To illustrate this difference, let’s take the example of a project management software platform.


A user who watches several explainer videos, downloads finland cell phone number list a case study, and an MQL . On the other hand, once they clearly express their need for a demo or request a call with a salesperson, they become an SQL . discover the concept of marketing qualified lead (mql) and its essential role in optimizing your sales. learn how to identify and qualify leads to maximize your marketing strategy and boost your turnover.


Identify and Convert MQLs: Practical Strategies Identifying MQLs in your sales pipeline requires a well-thought-out strategy, involving both advanced technological tools and a series of tailored marketing actions. With the increasing use of lead scoring and lead nurturing , companies can better assess the quality of their leads . In fact, % of companies attribute a significant portion of their revenue to better lead qualification , proving the importance of this approach in accelerating conversions.