A complex campaign structure leads to constant and unnecessary

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If you have campaigns that are performing well over the long term, you should separate them from the various experimental campaigns that you use for testing. Of course, constant changes are common for these. While your main campaigns that bring you the most profit should be left running, and only adjusted when you have sufficiently tested germany phone number data the changes in the experimental campaigns, create experimental campaigns for various experiments and testing, which you clearly separate from your main campaigns in the campaign structure. Consider this division already when designing the campaign structure - this will avoid excessive account complexity and the problems that this can cause.

Optimizing PPC campaign structure

Minimalist design
What do you mean by that? Simply put, design your PPC campaigns to be as simple as possible, but still achieve the desired goal. What exactly do you need to focus on? How many ads and what kind of content do we specifically need? What offers will directly serve our purpose? You can always add more if needed, but you’ll often find that a minimalist and simple approach
suits your needs .

Conclusion
Whether you run PPC ads on Google Ads, Sklik or Facebook, creating and managing PPC campaigns is not easy. As you try to gradually optimize your campaigns, their complexity can grow to the point that you will have trouble navigating them yourself. Therefore, try to keep your PPC campaigns as clear and simple as possible. Give them a solid and logical structure that will allow you to easily navigate and simplify their management.