Examples of effective brand marketing

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In this sector, it is difficult to build attachment to a specific brand. The final question is choosing the right channels through which the brand will send messages to recipients. Social media is effective in many industries. These are websites that allow for interaction and strong connections. On the other hand, other industries use search engine marketing , online email marketing and content marketing . Each organization must individually consider which channels of communication will be appropriate for attracting customers and building relationships with recipients.

Strategic brand marketing can attract new nigeria cell phone number list customers, thereby creating a strong position in the market. Today, many organizations that use this technique are highly recognized. A great example of effective brand marketing is Kylie Cosmetics and Apple. Kylie Cosmetics was founded in 2015 by Kylie Jenner. The celebrity used her image and the recognition she had been building for a long time to start selling beauty products. In 2019, the organization recorded a profit of $ 300 million.

These are quality products, additionally offered at an inflated price, and the brand is promoted on the market mainly on social networks (Facebook, Instagram). Customers are willing to pay more for the products they offer because they want to identify with Kylie Jenner herself - this is how branding and marketing works . The Apple brand certainly needs no introduction. From the very beginning, the company has been distinguished by its innovative approach to technology. At the same time, this brand is created with the needs of customers in mind - an example of which is the rejection of the stylus for smartphones for the convenience of users.