Specific use cases for Meta Ads Conversion API

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Usage scenarios Expected results
Correcting User Data It is possible to obtain accurate data even under cookie restrictions, improving the accuracy of ad delivery.
Retargeting Ad Optimization Behavioral data after users leave honduras mobile database the site is also reflected, enabling effective ad targeting
Creating a Custom Audience Use lists that match your target demographic based on reliable customer data
Why conversion APIs are becoming more important
In recent years, the advertising industry has been tightening regulations on data collection from the perspective of privacy protection. In particular, Apple's App Tracking Transparency (ATT) policy after iOS14 is a prime example. This change requires consent to track user behavior on apps and the web, restricting traditional data collection methods.

In addition, major browsers such as Google Chrome are restricting third-party cookies, which is having a major impact on advertisers. In response to this trend, advertisers are looking to use cookies-free browsers when operating Meta ads.There is an increasing need to use conversion APIs as a new data collection method.

These factors are the main reasons why advertisers are seeking more accurate data management methods to solve issues such as insufficient data measurement and wasted advertising budgets.