Start setting up server-side tracking

[gafimiv406]

These are the steps to enable "server-side tracking", which is the main function of the Conversion API.

Please follow the steps below to set up.

Select the pixel you're using in the Events Manager.
Select the "Set up Server Events" option.
Choose either a recommended partner platform or a custom setup.
When using a partner platform
If you use a platform that supports setting up a conversion API, el salvador mobile database Google Tag Manager and Shopify are convenient. Just follow the guides for each platform and no complicated setup is required.

If you want to configure custom settings
If you are running your own server environment, please refer to the Meta developer documentation to generate event codes and build a mechanism to send requests on the server side.

4. Validating and testing the event
Once you've set it up, you'll need to verify that the data is being sent properly. Events Manager provides a feature called "Test Event".

Let's verify it in the following steps:

In the Event Manager, select the Test Event tab.
Get the test URL and run it in a web browser.
Verify that events that occurred are accurately recorded.
5. Tie it to real ads
Once setup and testing is complete, you can use the Conversion API to tie the data back to your ad campaigns.

In this process, it is important to use Event Manager's "Analyze Campaign Data" feature to verify whether the events you have set up are leading to improved ad performance.

If your data collection is working properly, you will be able to see the benefits of implementing the Conversion API.