How SEO and marketing can help you fight the coronavirus crisis

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How to eliminate losses caused by the COVID-19 pandemic? The main thing is to remain calm and continue optimizing your existing projects.
All companies, large and small, are currently facing a crisis like never before. The reduction in customer demand due to the coronavirus will in many cases lead to a dramatic drop in company profits and thus an increase in unemployment. This in turn will lead to a decrease in the purchasing power of potential customers and thus a further decrease in demand .

How your business can survive the economic impact of the COVID-19 pandemic
Keep calm and continue optimizing your existing projects . This is not the time to panic. Many marketers are terminating contracts with marketing and SEO agencies due to uncertain future kenya phone number data market developments. However, such a reaction in most cases will cause their own projects to fall in search results, which will be very difficult and expensive to recover in the future. It is important to remember that organic search is a zero-sum game - this means that your moves up and down in the SERP are exactly balanced by the moves up and down of other competitors. As soon as one page drops in search results, another immediately takes its place. By giving up on marketing activities, you are only supporting your competitors at the cost of your own losses . The same applies to PPC and social networks. This is a lively, competitive space, and if you do not actively try to move forward, you will inevitably start losing.

No matter what market segment your business operates in, it is likely that you will see a decline in revenue in the coming months. Not only brick-and-mortar stores, which are mostly forced to close these days, but also e-shops must prepare for negative economic impacts.