Best Marketing Performance Indicators

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What data will most accurately show you if your marketing campaign is effective and what to do to improve it? Read about the 9 most effective marketing KPIs.
Everyone probably knows that performance analysis is absolutely crucial in online marketing. In the statistics of your PPC platform , or in Google Analytics, you have a huge number of key performance indicators (KPIs) that you might need to analyze and optimize your online marketing. But do you really need to track so many KPIs? Aren't you losing sight of the main one, which is to make money, by complex analysis and optimization of dozens of goals ?

Tracking dozens of marketing KPIs is tedious and kuwait phone number data unnecessary – you don’t need to evaluate every possible metric to understand how your marketing campaign is responding to changes in your strategy. To get a complete overview of your marketing activities , you only need to track three KPIs for each of the three main types of marketing campaigns: increasing brand awareness, increasing conversions, and increasing user engagement.

Why is campaign type important?
With today’s analytics tools, you have the ability to measure dozens and dozens of different campaign metrics . But that doesn’t mean it’s going to be useful to you. Not every metric offers valuable information for every type of marketing campaign. An example of a metric that is very often tracked and considered important by many website owners, even though in reality it very often isn’t, is traffic. If you’re running a campaign that aims to increase conversions , what good will it do you to know that your traffic is going up or down?