Setting up a PPC campaign structure

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Now that you have all the keywords you want to bid on, it’s time to organize them! Try creating tightly focused keyword groups . You can separate match types by ad group, or even at the campaign level. The more tightly segmented your keywords are, the easier it will be to measure performance, write highly targeted ads, identify issues, and make any adjustments.

Make sure you stay consistent when naming latvia phone number data your ad groups and campaigns. Remember to name them using an easy-to-remember scheme that will help you retrieve all the data you need and identify exactly which keywords or ads are in a given ad group.

Here's an example: Let's say you have an online store that sells perfumes and shampoos. You sell two different types of perfumes: deodorants and antiperspirants. You also sell two different types of shampoos: for dry hair and for oily hair. You also have different landing pages dedicated to each product. If you were to group all of these keywords into one ad group, it would be difficult to show a specific ad to someone searching for your products. You don't want someone searching for deodorant to see an ad for shampoo. So each ad group should have its own set of ads . You might structure your account like this:

PPC campaign structure

Another way to segment is to have ad groups dedicated to a specific match type. Let's say you plan to use exact match keywords and broad match modifier keywords. You could then have an ad group called antiperspirants - exact, antiperspirants - modified, etc. This will help you better navigate your campaign and also measure performance more effectively .

Since all keywords related to antiperspirants are in their own ad group, you can tailor your ads to be specific to antiperspirants and direct users to a specific landing page offering antiperspirants.

Organizing and structuring PPC campaigns can take some time, but it is definitely worth it in the long run. However, if you feel that properly structuring PPC campaigns is beyond your capabilities or you do not have enough time for them, contact our marketing agency . We will help you set up your PPC ads and get the most out of your campaigns.