Shopping experience: how important is it?

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The purchasing experience is every interaction your customers have with your company throughout the relationship that is established. This experience is completely related to feelings, emotions and sensations.

Taking care of this strategy can undoubtedly help change your approach from “I want you to buy from me” to “I want to understand you, so I can advise you and present you with my solution”.

By creating a memorable shopping experience for your customers, you are considerably closer to closing your next sale. The question is, how do you design an unforgettable, unique and satisfying shopping experience to win over your customers? Keep reading!


What is shopping experience?
Firstly, the shopping experience begins when the customer decides to make a purchase. It is created from the assimilations cultivated when the customer interacts with a store during the research, purchase and post-sale phase of a product or service. In other words, it refers to all the contacts that consumers have with a company during the stages of the sales funnel.

The experience begins when the customer finds content on Google or social media and engages with the brand: saves a photo, shares the post or leaves a comment, for example.

Then, he follows the flow and, naturally, accesses the institutional Italy telegram data page or visits a company point of sale, acquiring the product or service as soon as demand arises.

A bond is then created, which may or may not be nurtured. This is a decisive phase, because it is after the purchase that the customer becomes a brand promoter. If the company does not remain in contact with its customer from this moment on, the customer may prioritize the competition in the next demand.

That's why the post-consumption phase is so important for a company. Therefore, customer experience is a value that adds a lot and makes any customer prefer your brand over the competition.



What are the elements of the shopping experience?
Environment
The first element of the shopping experience is the ambiance. This refers to all the decorative and visual aspects present in your physical location or online store. In physical stores, this ranges from the color of the walls, the lighting, the posters and the music. In online stores, this includes the colors of the page, the design and size of the catalog images or the location of the purchase buttons.



Service
It's about building a relationship of trust between you (the seller) and the customer, so you don't focus on a single purchase, but on building a long-term relationship.

Obviously, in a physical store, you must consider how your salespeople express themselves and whether they are correctly advising their customers, while in the digital world you must look at variables related to the user experience.

Example: provision of a virtual consultant; page loading speed; ease of finding products; content of the description of each offer, among others.