This approach uses a top-level domain name (gTLD)

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The advantages of this approach are ease of setup and hosting flexibility. It also sends the right geo-targeting signals to search engines. However, subdomains are less trustworthy for customers, are not very user-friendly, and they divide your domain authority in the same way that ccTLDs do.

Option 3: Subdirectories
In most situations, this is by far the most common choice. You would use a gTLD with a country- or language-specific subdirectory , such as "yourcompany.com/sk" or . If you are targeting regions nepal phone number data where more than one language is spoken (such as Switzerland, Canada, or some countries in Africa), you would need a structure that includes both country and language subdirectories. For example, for Switzerland, you would need directories "yourcompany.com/fr-ch/", "yourcompany.com/it-ch/", "yourcompany.com/de-ch/", and "yourcompany.com/rm-ch/" if you were to target all languages ​​spoken in Switzerland.

This is probably the most convenient option because it allows you to consolidate all your backlink building efforts, is easy to set up, and allows you to create a platform that you can build on if you need to add more subdirectories for additional countries and languages ​​in the future. It also makes it much easier to update technical aspects of your site, such as hosting or CMS.

Use national domains if you are trying to target only two or three countries and you know with absolute certainty that you will not target more countries, while having a strong marketing team that can handle all the challenges that come with managing multiple branches in different countries.