The role of Quality Score

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Quality score is an indicator of the quality of the ad itself, and is based on criteria such as click-through rate (CTR), ad relevance, and landing page quality. Ads with a high quality score may rank higher even with the same bid price.Improving your ad quality directly translates to better rankingsHigh-quality ads tend to have higher click-through austria mobile database rates and are more cost-effective, so many advertisers are focusing on them.



element detail
Bid price The maximum cost per click set by an advertiser affects the competitiveness of ad display.
Quality Score A score determined by factors such as ad relevance, CTR (click-through rate), and landing page quality.
What is the Rank Score and how is it calculated?
The final ranking isRank ScoreIt is determined by the product of the bid price and the quality score. For example, if the bid price is 200 yen and the quality score is 10, the rank score will be 2000. Advertisers are required to find ways to effectively increase their rank score while comparing it with their competitors. By increasing the rank score, it is possible to gain an advantage over competitors even if the bid price is the same.

Competitive Landscape and Other Factors
Bid price and quality score aren't the only factors that affect ranking.Other factors such as competitor bidding, number of ad slots, and even the day of the week and time of day can also have an impact.For example, if a particular keyword is particularly popular on Saturday nights, the bid price may spike during that time period. To deal with such fluctuations, you need to regularly analyze market trends and flexibly adjust your strategy. In addition, ad targeting settings and creative elements of your ad copy are also important factors that determine your competitiveness.