What is SEO and the difference between On Site and Off Site

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Now that you know what the SEO Specialist does and how important his work is, let's try to go into more detail and understand once kenya cell phone number list and for all what SEO is. This acronym in fact designates the expression "Search Engine Optimization" , which can be translated with the phrase "Optimization for search engines" .

SEO is a set of strategies, techniques and practices aimed at improving the visibility of a website in the organic (unpaid) results of search engines, primarily Google. Its main objective is to increase qualified traffic to a website , improving its positioning in the search results pages (SERP) through the use of specific keywords or key phrases relevant to the content of the site itself.

By “qualified traffic” we mean that referred to users who are most interested in the products, services or information offered by the site , thus increasing the possibility of conversion into customers or followers. SEO, moreover, does not represent a univocal field, but can be divided into two large sectors that translate into as many approaches implemented by the SEO Specialist and which take the name of:


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On-Site SEO;
Off-Site SEO.
On-Site SEO is the most technical approach , as it includes all the measures that can be taken directly within the website to improve its position in search engines . This includes the optimization of content (such as texts, images, videos), the use of correct HTML tags (such as titles, meta descriptions, header tags), and the structure of the site (URL, internal navigation).

Off Site SEO focuses instead on activities external to the website that can influence its visibility , mainly through the construction of backlinks (incoming links from other websites). These external signals help search engines evaluate the authority and popularity of a site, influencing its ranking.