It works as a prospect filter If you are clear about who your customers are, what their problems are, and how you can help them with your products and services, you will generate content specific to that unique market segment. And so, you will attract your ideal customer to your site and you will stop wasting time answering emails or sending quotes to people who, for example, are looking for generic services and the lowest price.
Promote interaction on social networks switzerland mobile database In order for your content to be visible, social media platforms today do not give as much importance to the number of followers of an account, but rather to the number of comments from users or the number of times a post is shared.
And the traction that an infographic on Instagram or a short video on Twitter can generate is one of the main benefits of creating content for your business. Quality content is one of the points that Google takes into account when positioning a page in its search ranking.