Lead generation is the set of marketing actions carried out to obtain a greater amount of contact information from users interested in the brand. It's not an easy task: it's estimated that around 1 to 3% of total visitors can be captured as leads.
You need to know your audience very well and test zalo database the techniques you're using until you find the right one. Keeping in mind that users voluntarily provide their information, you must deliver valuable content that warrants the exchange of information.
Lead generation is the set of marketing actions carried out to obtain a greater amount of contact information from users interested in the brand.
Through lead generation, we can generate a database to interact with potential buyers. The more leads we generate, the greater the chances of conversion.
Once the first contact is made, inbound marketing techniques are applied to guide the user through the sales funnel . We can't be too intrusive with the first contact. This methodology uses slower processes, but much more secure than simply presenting an advertisement to your potential client.
With each step of the strategy, you try to convince the user that the products or services you offer are the solution they need. How do you know which lead is most interested in making a purchase? To do this, you apply different techniques such as Lead Scoring and Lead Nurturing.