AI content refers to text, images, videos, and other forms of content created using an artificial intelligence tool such as ChatGPT, Google's Gemini, DALL-E, Microsoft Copilot, and many more.
AI tools like ChatGPT and Google's Gemini make it very easy to generate entire articles and essays in minutes.
Similarly, AI image generation tools like DALL-E, Midjourney, Firefly and others can generate visual artwork for your website or blog.
With all these AI tools, it's very easy for content creators to create new content on almost any topic under the sun, much faster than they could before.
Now, before I explain how good or bad this content is for SEO, I want women number data to talk about how AI generates content.
How does AI generate content?
AI generating content
AI tools like ChatGPT, Gemini, Copilot and others are advanced software trained using a technique called “machine learning”.
This technique involves feeding AI models a lot of data from various sources, including websites, books, magazines, and other sources.
Unfortunately, the vast amount of data used for training AIs is not always factually correct, creative, consistent, or even good.
Developers are trying to address this problem by providing better-quality data and teaching AIs to assign weighting scores to different data sources. However, AIs can still learn from incorrect, inconsistent, and low-quality sources of information.
They are also trained in composition recognition, which can sometimes lead to a state of AI called hallucination, where the AI might invent its own facts.
That's why I always recommend double-checking any information generated by AI software, as it could be inaccurate. And posting false information on your WordPress site or blog could make your brand look unprofessional and even harm your SEO.