In a globalized world, trying to reach different audiences with the same voice is a utopia. In this sense, multicultural marketing works to adapt the message to the target audience in order to have a direct impact.
Why? Because one message doesn't work for all demographics. In fact, quite the opposite. The key to successful marketing campaigns is taking into account each society's ethnic origins, trends, and popular culture references.
According to a study by Iterable , 75% of consumers are willing to buy from a brand when people who look like them are represented in its ads.
That's why multicultural marketing must find ways bc data philippines to retain existing customers and reach new ones who may have different cultural backgrounds. Want to learn more? Keep reading.
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Multicultural marketing implements marketing campaigns specific to an ethnic or cultural group with the goal of marketing products or services while avoiding unconscious bias and potential discrimination.
This gives brands greater reach and raises awareness across all communities to create inclusive marketing campaigns.