You have to make the most of the creative options that social media provides: videos, reels, polls, mentions: all the content generated by your influencers mentioning your brand will significantly increase its reach.
It's all about achieving genuine exchanges and interactions that don't feel forced; hence the first point we made about finding the right influencer. Analyze your followers' profiles: they're likely among them.
Email marketing campaigns are an excellent technique not only bank database for attracting new users to your website, but also for retaining existing customers. Let's look at two strategies you can implement:
Guest influencer emails. Invite your influencers to write special emails sent during a specific time period. This is a great way to increase your subscriber list and email open rates.
Promotional mailings. You can arrange special promotions in your micro-influencers' newsletters. This technique is often used with blogger-type influencers, who typically distribute a promotional code to their followers, which in turn generates a follow-up indicator.
Invitations to events
Hosting events with influencers is a powerful way to promote new products or services. In these cases, the influencer's live stream is the primary way to raise awareness of your brand, but it's not the only way.