Both CRMs are very comprehensive; however, they have some particular drawbacks. In ActiveCampaign's case, while it has extensive support material, customer support via chat and email is primarily in English. Regarding response times, the company typically takes up to two days to resolve a query.
Other disadvantages are that the forms that can be created are very simple and that they do not allow for the implementation of CTAs or landing pages.
On the RD Station side, we can point out that it doesn't have a CMS btc users database for integrating a blog, and unlike ActiveCampaign, it doesn't allow you to create email templates or landing pages to save.
We can also add that it lacks tools to delve deeper into the origin of leads and that the analytics it provides are often too basic to determine the individual performance of each email.
Probability of recommendation
If you want to find the right CRM for your business, you need to analyze a variety of factors related to tool usage and budget. Regarding the two cases discussed in this article, we offer the following recommendations:
RD Station. If your business requires a high omnichannel experience, this CRM is for you. With this platform, you can integrate your account with the main tools on the market: WhatsApp, Facebook, WordPress, WooCommerce, and Shopify, among others.
ActiveCampaign. If you want to focus on a powerful email marketing campaign or have a limited budget, this is the best option. With ActiveCampaign, you'll have the opportunity to start exploring marketing automation at a low cost and with excellent results.