However, if a call to action is included in an email sent to leads who already know the brand and have interacted with it, it can have more direct content and focus on the commercial offer. For example: "Take a free trial," "Request more information," etc.
You've probably heard of mental triggers, right? They help speed up the ebay database public's decision-making process.
Try to create a sense of urgency by showing how easy it is to take action and the benefits of immediate results. Phrases like "Buy now," "Get your material today," or "Sign up now" work very well.
Make your CTAs show benefits
The words "free" and "free of charge" carry a lot of power in the digital world and can drive visitors to click through to your website. Your CTAs should make it clear what the user is getting.
Emphasize all the benefits the user can receive by clearly explaining the value of the offer; but keep in mind that it's very important that you follow through with what you promised. It's disappointing to fill out a long form only to find two pages of redundant content.
There's one key thing all CTAs have in common: they must be visually appealing.