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Posted: Mon Dec 23, 2024 7:58 am
Bot as a new sales channel
The user purposes are expanding, with the possibility of making purchases in bot conversation including payments. This creates a new autonomous sales channel. This requires good integration with your backend services.
A new autonomous sales channel is emerging.
Gaining trust
Another point of attention is the change management side. There is still a lot of work to be done there. People are not yet used to this form of 'unnatural' interaction and it is important to gain people's trust for broader adoption of chatbots. You do that by enticing people to try it, and making sure it works on the things you promise.
During SXSW I created a simple text-based chatbot in an hour and a half with a few simple scripts. These are quite quick to create for simple home-garden-and-kitchen use cases, such as requesting customer information. The Facebook Messenger bot is set up with three simple structural elements:
Also read: Chatbots: the most interesting hospitality industry email list applications for your organization
Send/Receive API.
Suitable for sending and receiving text, images and rich bubbles with call-to-actions .
General message templates.
Structured messages built with call-to-actions, horizontal scroll , urls and postbacks . This is based on the idea that people would rather press buttons and see pretty images than learn a new programming language to be able to communicate with a bot.
Welcome screen.
Developers are given the space to customize the customer experience . That starts with the welcome screen. You have to think carefully about how to set it up, so that you can help or relieve customers as quickly as possible. This is easier said than done. It is important that you take the customer idea and the call-to-action that you want to realize as a starting point.
There are several sites that offer experiences, scripts and also simple user interfaces to quickly get started with a bot. The strong rise of such platforms and community sites shows that bot technology is becoming more accessible and in simple form is also suitable for non-developers.
Bot Strategy
It is important to think through a number of things in advance in a bot strategy when developing a bot. Below is an example of an airline.
The user purposes are expanding, with the possibility of making purchases in bot conversation including payments. This creates a new autonomous sales channel. This requires good integration with your backend services.
A new autonomous sales channel is emerging.
Gaining trust
Another point of attention is the change management side. There is still a lot of work to be done there. People are not yet used to this form of 'unnatural' interaction and it is important to gain people's trust for broader adoption of chatbots. You do that by enticing people to try it, and making sure it works on the things you promise.
During SXSW I created a simple text-based chatbot in an hour and a half with a few simple scripts. These are quite quick to create for simple home-garden-and-kitchen use cases, such as requesting customer information. The Facebook Messenger bot is set up with three simple structural elements:
Also read: Chatbots: the most interesting hospitality industry email list applications for your organization
Send/Receive API.
Suitable for sending and receiving text, images and rich bubbles with call-to-actions .
General message templates.
Structured messages built with call-to-actions, horizontal scroll , urls and postbacks . This is based on the idea that people would rather press buttons and see pretty images than learn a new programming language to be able to communicate with a bot.
Welcome screen.
Developers are given the space to customize the customer experience . That starts with the welcome screen. You have to think carefully about how to set it up, so that you can help or relieve customers as quickly as possible. This is easier said than done. It is important that you take the customer idea and the call-to-action that you want to realize as a starting point.
There are several sites that offer experiences, scripts and also simple user interfaces to quickly get started with a bot. The strong rise of such platforms and community sites shows that bot technology is becoming more accessible and in simple form is also suitable for non-developers.
Bot Strategy
It is important to think through a number of things in advance in a bot strategy when developing a bot. Below is an example of an airline.