Appointment with the CEO? This preferably takes place as a walking meeting . This way, no one can follow these conversations without it being noticed. A unique method that in every way completely deviates from other tech giants such as Facebook, Twitter and Google.
One last interesting fact: Snapchat is now breaking through en masse with an older audience. In America, about 26 percent of users are now 25-34 year olds, 12 percent are 35-54 year olds and believe it or not: 2 percent are even 55 years or older. The now 200 million active users watch a whopping 10 billion videos per day. Mind-blowing .
For the founders of Uber, it started with a hotel email addresses breakthrough idea that was as simple as it was clever. What if you could order a taxi ride, simply by pushing a button?
It sounded like heaven. No more shivering while hailing a ride on the street. No more searching for contact information from local exchanges. No more endless waiting when the taxi turns out to be on the other side of town. But simply: one push of a button. A golden formula, based on frustrations that were recognizable to every taxi user. When some local limousine drivers were prepared to give it a try, it was soon time: the first app was launched.
How did Uber then manage to create the first buzz around the brand ? By becoming a sponsor of local tech events and offering visitors free rides. The target group, which was extremely digitally connected , did exactly what was hoped for: sharing the Uber experience via social media, with the tech press and with friends. Uber now provides more than one million taxi rides per day. And it is 'game Uber' for the traditional taxi world.
Also read: Creative frustration, the reason for Uber & Netflix
Power Law
And that will remain the case for the time being. According to Omar Mohout, professor of entrepreneurship, the ' Power Law ' applies today. In the new world, there is no second place, only a first loser. The market share of the number 2 in the market is a maximum of half of the number 1. The market share of the number 3 is a maximum of half of the number 2, and so on. In short: once you are at the top as a game changer, you are in good hands for the time being.