1. No control over your video material
You grant the video platform and sometimes even all of their users the right to modify and republish your video material. You then no longer have any control over what happens to your footage. Read it in the YouTube terms of service .
Video platforms learn more about your users and your reach than you do. They then use this knowledge to create profiles of your customers and your market. Do you really want to risk this data falling into other hands?
3. They tempt your customers to your competitors
In order to generate as many views as possible, your potential customers are enticed to watch other videos: on the same page, or at the end of the video. These are not only your videos, but also those of your potential competitors. Oops.
4. They pull viewers away from your site
The assumption is that your online video channel on a video platform will generate b2b email list traffic to your site. But is that really the case? If you offer their player on your site, they will entice your visitor at the end of the video to watch videos of potential competitors on your site or on their site.
5. Competitors can advertise around your videos
If someone watches your video, that person is immediately interesting for your competitor to advertise on. So while someone is watching your company video, product video or demo video on their platform or on your website, the competitor can steal your potential customer.