Do you know them? Differences between Marketing and Branding.
Table of Contents
Let's start with the definition
Why are they confused?
What should be done first?
They are confused. They mix. They overlap. But they are not the same! The Uzink team analyzes the differences between Marketing and Branding so that you can understand them better and get the most out of your strategic planning.
Let's start with the definition
The classic exam question that many professionals forget in their daily work and can cause problems, both organizational and functional. We have traditionally defined marketing as the discipline that deals korean mobile phone number with the management of the 4 Ps: price, product, point of sale and promotion . On the other hand, branding deals with the management of the identity, positioning and values of a company . To easily understand the differences between Marketing and Branding we can simplify. Marketing deals with the tangible and Branding with the intangible. Yes, indeed there are many more nuances.
Why are they confused?
The answer is simple. Although there are indeed differences between Marketing and Branding, the reality is that they are complementary disciplines and share common objectives . Without a good brand identity and positioning, it will be difficult for us to make our product stand out at the point of sale. In the same way that without a good product, we will not be able to make our strategic values credible.
It's not about choosing. It's about integrating. Many companies choose to have two separate managers to manage Marketing and Branding. Other companies have this management integrated under a single profile. This separation or integration of skills has pros and cons. That's why more and more companies entrust the management of their Marketing and Branding to specialist external consultants capable of providing them with the vision, strategy and follow-up. At Uzink we advise dozens of companies so that they can build their Marketing and Branding plans in a differentiated but totally effective way.