Table showing which social media platform we consider most important per age group, from the social media research.
Instagram is growing the fastest
In 2019, the number of Instagram users grew strongly. This year, the increase is leveling off, mainly due to young people between the ages of 15 and 19. Could this (also) be due to the popularity of TikTok?
2019 2020 +/- (#) +/- (%)
4.9 million 5.6 million +710,000 +14%
But despite the stagnation, Instagram is the social media platform that has grown the most. buy phone number list With no less than 710,000 new users added in one year. An increase of 14 percent. With this, the number of users of Instagram still increases the most, both in percentage and absolute terms.
The increase in the number of daily users is also highest at Instagram. It is and will remain a popular social media platform this year.
Table showing the four most popular channels: WhatsApp, Facebook
YouTube: 1 of the 3 big winners
The number of YouTube users is also still on the rise. Above it is the third most used daily platform in the Netherlands. Together with Instagram, this platform is used by considerably more people compared to last year.