How can you segment recipients in a mass email campaign

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Segmentation of recipients in mass email is done by dividing the audience into groups with common characteristics, such as interests, demographics, behavior, and other parameters. This allows you to send more relevant and personalized messages, increasing the effectiveness of the mailing.

What role do metrics and analytics play in evaluating the effectiveness of mass email campaigns?
They allow you to track metrics such as opens, clicks, unsubscribes, and bc data conversions. Analyzing the results helps you identify trends, understand what works and what needs optimization, and make informed decisions to improve results.

How to optimize email subject lines and content to achieve high open and click rates?
Headlines should be compelling, clear, and engaging. In the body of the email, it is important to offer valuable information, highlight the benefits of the product or service, use personalization, add attractive images, and include clear and prominent calls to action.