The canonical url is an essential tool in SEO, as it helps prevent duplicate content issues that can arise when multiple versions of the same page are accessed through different URLs. This can confuse search engines like Google, which may not know which version of the page to index and display in search results.
By using the canonical tag, website owners can indicate to search engines which version of a page is the “preferred” or “canonical ,” thus ensuring that the SEO value is concentrated on that one page and not diluted among multiple copies.
Furthermore, the canonical url helps maintain the authority and ranking of the site , directing traffic to the correct page and improving the user experience, which will always be redirected to the most relevant and updated version of the content.
Using the canonical url correctly is therefore essential for an effective SEO strategy crypto email list and to ensure that the website is positively evaluated by search engines.
How to use it correctly
Proper use of canonical URLs is essential to ensure that search engines identify and index the preferred version of a web page. This is especially important in the presence of duplicate content, where multiple pages with similar or identical content may compete with each other, diluting SEO value.
To properly use a canonical url, follow these steps:
Choose which version of your page you want to appear in search results and accumulate SEO value.
Insert the canonical tag into the preferred version section <head> of your page, pointing to the URL you have chosen as the canonical.
Make sure the tag is correct : The URL in the canonical tag must be absolutely accurate, including the protocol (http or https) and any trailing URL characters.