After creating your listings, you must choose the method of shipping your products to your customers, between two options: Fulfilled by Merchant ( FBM ) or Fulfilled by Amazon ( FBA ).
With FBM , the seller takes care of the preparation, packaging, shipping and customer service of the ordered products directly.
With FBA , the seller sends their products to Amazon's warehouses, which takes care of the entire logistics process, from storage to delivery, including picking, packing, labeling, and tracking.
Additionally, with FBA , products are automatically eligible for the Prime program, which offers customers free and fast shipping, and the Single European Shipping program, which allows you to sell throughout Europe with a single shipment to Amazon warehouses.
FBA has a variable cost based on the weight and volume of the products, seasonality and the destination market.
Finally, through Amazon Seller Central , the seller can monitor his sales and performance, consulting the reports and statistics available in the reporting section.
Here you can view data related to sales, orders, inventories, payments, reviews, returns, advertisements, offers, promotions, etc. In addition, you can download reports in CSV or XML format, or receive them via email or API.
Amazon Seller Central also offers a series of tools to help the seller improve his visibility hotmail email list and competitiveness, such as Amazon Advertising, which allows you to create targeted advertising campaigns on products or brands, Amazon Business, which allows access to the market of companies and public administrations, Amazon Brand Registry, which protects the brand from any intellectual property infringements, and many others.
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Amazon Seller Central offers numerous benefits to sellers who want to exploit the potential of the Amazon marketplace, including:
Access to a large customer base worldwide , with the ability to sell in more than 20 product categories and in more than 10 European markets with a single account.
Reliability and security of a leading platform in the e-commerce sector , with a consolidated reputation and a guarantee of quality and service.
Flexibility and customization of your offer , with the possibility of choosing between different types of accounts, shipping methods, additional services, promotions and offers.