after the first conversion

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you’re also optimizing your profitability . In fact, the probability of making a sale to an existing customer is between 60 and 70%, while the probability of selling to a prospect is between 5 and 20%, (according to a study by Marketing Metrics.) Plus, you continue to profit from your acquisition costs even
To engage your community to the point of loyalty, we will ask ourselves 3 questions that will allow us to clearly identify the different categories of customers who can populate this stage.

Between active, dormant and loyal customers, you will need to define uae cell phone number the segmentation criteria for these three categories of customers in order to trigger specific actions for each.

Monitor your customers' satisfaction, develop loyalty scenarios or wish a customer a happy birthday, you will find in the guide the actions to put in place to maintain the perfect relationship with your customers.

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Recommendation, the last stage of the customer life cycle
Often underestimated, recommendations are nonetheless a powerful acquisition lever that should not be overlooked. Yes, when you are competing with other players who potentially present the same advantages and arguments as you, the opinions expressed by your customers regarding your products can have a decisive impact. Not to mention that 90% of consumers trust recommendations from other consumers, while only 33% of them still trust traditional advertising. Therefore, it is now essential to demonstrate the value of your product in a different way, rather than simply repeating how exceptional it is.