Use live videos for marketing strategy

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Be authentic and offer live videos as a way to impart knowledge and gain insight. Customers who are allowed to peek behind the scenes identify more directly with your brand. This also applies to the market launch of a new product or the path to the finished product. Give viewers insight into the development process, interview those responsible, or film the journey from a call to service – this makes your company's performance tangible, human, and understandable. This way, you meet your customers on an equal footing and turn them into partners.

Which content is suitable for live videos?
Events, company tours, interviews with partners, colleagues, or celebrities, market launches, costa rica phone number data office hours, question-and-answer sessions—live video streaming is suitable for a wide range of content. However, there shouldn't be a complete, fixed script. Allow time for spontaneity and remain flexible. Viewers who have just been thoroughly entertained by a live stream will want to extend the fun. In other words, viewers will search your website for further content and learn more about your company's offerings—which can have a positive impact on their dwell time and your conversion rate.

Stay spontaneous and authentic
Live video requires improvisation every now and then. Even with a well-thought-out script and thorough preparation, you'll still need to be spontaneous. This is a huge challenge. Speaking of preparation: You should definitely have done this before the live stream, but at the same time, be prepared to deviate from it. A simple "I don't know" or "Oops. What's going on here? Let's look!" has a huge and positive impact on viewers. On the other hand, sticking rigidly to a set plan is more likely to alienate viewers and come across as forced. So, abandon the idea of ​​being absolutely perfect for your live video. Instead, embrace humor.

Our conclusion
The (live) video format will not disappear from the toolbox of online marketers or from the internet's spotlight. Fast and entertaining knowledge transfer has a wide reach, as does the exclusivity that comes with live video. Live video marketing should therefore be highly valued rather than underestimated.