Tasks of the Social Media Manager

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In contrast to the community manager, the main task of the social media manager is to develop the social media strategy and align it with the overall corporate strategy. It is essential to coordinate with other internal departments to ensure long-term success through the overall strategy. When developing the social media strategy , it is important for the social media manager to evaluate the effectiveness of social media activities and determine whether they offer the company real added value in relation to the costs.

If the answer is yes, it's time to implement the strategy. This includes tasks such as finding content topics , content management, social media target group analysis , and target group-specific content distribution. Continuous el salvador phone number data monitoring with various social media monitoring tools is essential. This includes, among other things, monitoring and analyzing all activities across individual channels. This allows the company's social media presence to be continuously improved and developed.

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Requirements for the Community Manager
Of course, due to different working methods and requirements, both job profiles also differ in terms of which tools are used in everyday work.

The community manager is primarily active in places on the internet where the company has a presence or where the company's customers can be found. These can be public social networks such as Facebook, Google Plus or X (formerly Twitter), forums or social platforms provided by the company. Examples of such platforms are Yammer or Jive. Depending on the scope and size of the community, different tools must be used. While in-house tools can be used for small communities on a few channels, this can become difficult to do manually for large communities on many different platforms. In this case, it is advisable to use third-party solutions that centralize community management in one place and thus simplify it.

A community manager requires specific skills for their job. These include, above all, excellent communication skills. They must be empathetic, able to put themselves in the shoes of different people. This is especially important when it comes to resolving conflicts between customers and companies, which usually occur on an emotional rather than rational level from the customer's perspective. This situation also places certain demands on the ability to resolve conflicts in a way that is satisfactory and fair for all involved. They must also be familiar with the various technical capabilities of the individual tools and know how to use them effectively. Community managers are essentially strategists, technicians, and psychologists rolled into one.