Google's heart beats for data

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The "simple" search engine has evolved into a complex, AI-driven algorithm with more than 200 ranking factors. What was once done by a 40 GB server built from Lego bricks (yes, really) is now handled by 13 data centers around the world. Over the past 20 years, daily search queries have increased from approximately 500,000 to 5.5 billion. In 2017, the global search engine market share was a whopping 92.1% .

Over the past 20 years, Google has changed our society. Scott bahrain cell phone number list Galloway, American marketing luminary and professor, said: Google is God . We turn to the search engine with all our questions. “Googling” is our instinctive action when we encounter a gap in information – and it has now become firmly established in our vocabulary. The synonym for internet search has even made it into the Duden dictionary. We can no longer imagine life without Google Search or Maps. Google provides us with information in fractions of a second. What we often forget is that we do the same thing the other way around.

Essentially, there's a Google product for almost every aspect of our daily lives. From a financial perspective, these products aren't particularly profitable. Many apps, for example, are pre-installed on Android smartphones or can be downloaded for free from the app store.

However, we reward the company with something much more valuable: data. Data about ourselves. Thanks to Google Maps, Google analyzes our movement patterns and knows exactly where we live, where we work, when we go on vacation, and what means of transport we use. And, of course, which everyday businesses we visit, when, and for how long. Our browsing behavior reveals what concerns us and what we buy. A lot can be learned about us from our interactions with Google products.