How much does SEA cost?

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With CPC (cost per click), costs for an ad are incurred when a user clicks on an ad. To do this, you set a maximum budget that you are willing to use for one click. The more competitive a keyword is, the higher the click prices will be. This results in the actual CPC, i.e., what the advertiser actually has to pay per click. The calculation is: AdRank / Quality Score + €0.01 = Position Bid

Excursus Quality Score: The Quality Score is determined by Google on a scale of one to ten and consists of various influencing factors.

Click-through rate (CTR): How often did the keyword lead to a click on an ad.
Previous click-through rate of the displayed URL
Quality of the landing page. It assesses whether the content is relevant to the user and taiwan phone number data whether the search results can be found quickly.
Geographical performance, i.e. how successful the ad is in the target region.
The account history. This evaluates the entire account history, i.e., the click-through rate of all ads and keywords in the Ads account.
The relevance of the keyword for the ad
The relevance of the keyword for the user
Ad performance for display ads


CPA – Cost per Acquisition: A maximum budget is set per conversion to be achieved through an advertising campaign. In this case, a conversion is the conversion of a potential customer into a lead.

Then there is the cost-per-mille model – CPM: This sets the maximum budget for 1000 impressions of an advertisement.

CPP – Cost per Phonecall: The seller pays per call and it only works with the Google forwarding number.

CPL – Cost per Lead: Cost for a lead, for example for registering for a newsletter or downloading an e-book.

The amount of the bid determines whether Google displays the ad.

The search engine compares the CPC and the Quality Score of the ad and uses this to calculate the ad position in the SERPs. Google is therefore concerned with presenting good search results. This is measured, and the ads are evaluated.