Why do you need meta descriptions?

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A good meta description is very important for search engine optimization (SEO). However, the meta description (currently) has no direct influence on rankings, as Google ranks search results based on relevance. Since Google's algorithm is constantly being updated, relevance ratings can also change constantly. But rankings are, as we probably all know from our own experience, extremely important, because most users only click on the first three search results on Google. Only 5–10% of all users visit the second page of search results. Now you might say: Then the title of this blog post is a complete lie. No. The meta description does improve rankings by generating a high namibia phone number data click-through rate, increasing the website's visibility. So, the more people click on your website in the search results, the more relevant Google considers your website, thus increasing its ranking. Good meta descriptions do improve a website's ranking in Google search results, and it's definitely worth optimizing . You can quickly and easily measure your website's overall performance with Website Grader:

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How long should a meta description be?


The snippets displayed in the SERPs should be approximately 156 characters long, including spaces. Longer snippets will be truncated and not displayed in full. Therefore, the meta description should also only be 156 characters long, including spaces. Google actually calculates the display length of snippets based on pixels, which means that 156 characters would be approximately 500 pixels. However, this value has never been officially confirmed by Google... but it's used everywhere. If the snippet is longer than 156 characters, it doesn't affect the ranking, but it's unattractive for visitors, as they can't get a clear picture of the website's content and may prefer to choose a search result that exactly matches their search.