Calls to action on a website

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It's great to have visitors on your website—after all, that's why you created it—but that's not enough. We want those visitors to become leads and then customers. This doesn't usually happen automatically. While it may occasionally happen that acanada phone number data potential customer specifically seeks out your contact information and calls you to close a deal immediately, no one should count on it.



Fortunately, we don't have to sit around waiting for calls. Instead, we can encourage visitors to take action with targeted calls to action (the name says it all). We use buttons or links to trigger an action. This action could be, for example, participating in a webinar, subscribing to your newsletter, or downloading an e-book. Attractive CTAs help you generate leads, so you shouldn't do without them.



Basics of B2B Inbound Marketing
Landing pages of a website


Congratulations, your visitor has clicked the call to action! And what happens next? Ideally, they are directed to a landing page . What we promoted with the CTA is presented there in detail. The potential customer can take a closer look at the offer and see its benefits at a glance. With the landing page, we reinforce the belief that they are making the right decision.