Why Marketing is So Important Today

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Selling today is very different than it was a few years ago. The way of approaching the customer has changed because he has changed the way of finding information. In this article you will find information on why marketing is not simple advertising.
TABLE OF CONTENTS
Today's marketing began on January 9, 2007.
What is marketing?
Marketing changes based on positioning and message.
Marketing starts with a global communication strategy.
Examples of diversified marketing in the automotive industry.
The Internet also helps small businesses to do marketing.
We Italians need to focus more on marketing.
Today's marketing began on January 9, 2007.
This date is the watershed between a way of selling and a new way of proposing and selling your products and services. It is the birth date of the first smartphone: the iPhone.

The birth of smart phones, voice assistants, mobile applications and the growth of social networks with the progressive decrease in rates for online browsing, has contributed to the spread of the web and therefore of a new way to present oneself to potential buyers.

In the 2010s we have seen so many evolutions that the whatsapp number list
change has gone from something extraordinary to an element of everyday life.

And like any evolutionary concept, only those who adapt best and fastest to change will survive and even improve.

Today's marketing was born with the spread of mobile devices, with the simplification of access to information and with the development of new online platforms for selling and sharing.

What is marketing?
Marketing is not communication (as many mistakenly think). Marketing is positioning explained.

It's our brand positioning and everything has to revolve around this.

Every business, small, medium or large, every artisan, every merchant, every professional or street vendor, must first understand their product/service related to their brand and position them in the right way in order to sell them to suitable customers.

We talk about “explained” positioning because our strategy is to present our product and service in the best possible way to sell it at the highest possible price, obtaining money in exchange.

Our ability then lies in being able to sell repeatedly to the same customers so as to increase turnover.

But marketing must be explained differently depending on the positioning we offer.

Marketing changes based on positioning and message.
If we have a clothing store and we sell expensive brands, we will have a certain type of marketing, which will depend on the geographical location of the store, the furniture, our way of dressing and communicating. Advertising to attract the customer must be in line with our “brand positioning”.

If, on the other hand, we sell low-cost clothes, in a street food truck at the Friday morning market, we can still earn money, but we will have to act differently because the setting, the typical customer, the language changes.

For example, we all do marketing at every hour of the day when we are in contact with other people. Marketing is therefore positioning of the products we sell, but it is also positioning ourselves in relation to others.

For example, we do marketing when:

We dress up to go to work
We take care of our image for a romantic dinner
We buy a more expensive car to raise our status
We take care of the display and the arrangement of the objects in our shop
We decide to use a whiter and thicker watermarked paper for our documents
We buy a smartphone or a top-of-the-range TV
The way you greet a customer who enters your store, the approach you have on the phone with a potential new contact who asks you for information, your body language when you try to close a sale or the type of email you use are all marketing elements that guide you in your intentions are all marketing elements that guide you towards the success or failure of a certain action.

Marketing starts with a global communication strategy.
Marketing is therefore not limited to TV ads, billboards on the street or flyers with offers, but it is a global communication strategy that if perfected can greatly impact your successes.

Expanding globally also means working on multiple languages ​​and in this regard, for an international marketing strategy, Canva's AI translator can be useful , dedicated to the faithful translation of projects and graphics in more than 100 different languages.

Marketing positions us in the market, differentiates us from competitors and helps us inexorably to be found by customers.