Bounce rate is an email marketing metric

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Business Insights: Click-through rate is a crucial metric to reveal the effectiveness of your email content and whether it is compelling and engaging.

Improvement ideas: To improve this rate, first make sure your email campaign is well-structured, its content is relevant and useful, and its design is eye-catching. Boost your click-through rate by making your call to action visible and clear.

Indicates the percentage of emails that could not be delivered to your rcs data laos subscribers for one reason or another. This occurs when your email is rejected by the recipient's mail servers and returned to the sender with an automated message indicating a delivery error. It's important to monitor this metric because a high bounce rate can harm your sender reputation and, consequently, reduce the reach of your campaigns.

Business Outlook : In addition to damaging your sender reputation, a high bounce rate can indicate a potential decline in your open and click-through rates, as these depend on whether you can actually reach recipients. It can also suggest issues with the quality of your mailing list or your email server. Generally, a bounce rate below 2% indicates good performance.