Conditional Content: Based on qualification answers, the chatbot can dynamically deliver relevant content (e.g., "Given your interest in [Product X], here's a brochure: [Link to PDF]," "For businesses of your size, our [Service Y] is popular. Here's a brief video: [Link to Video]").
Address Pain Points: If a lead mentions a specific challenge, the chatbot can offer a solution or relevant case study.
III. Strategies for Effective Lead Nurturing on WhatsApp (Approx. 350 words)
A. Drip Campaigns via WhatsApp (Template Messages) (Approx. 150 words)
Permission Required: Emphasize that all proactive nurturing messages must be pre-approved templates (HSMs) and sent to opted-in users within specific policy guidelines.
Sequenced Messaging: Designing a series of messages that list of iceland whatsapp phone numbers gradually provide value and move the lead closer to conversion.
Content Ideas:
Educational Content: Links to blog posts, whitepapers, webinars relevant to their qualification stage.
Product/Service Deep Dives: Highlighting specific features or benefits.
Testimonials/Case Studies: Social proof from satisfied customers.
Exclusive Offers/Promotions: Time-sensitive deals or discounts.
Event Invitations: Inviting to webinars, product launches, or live demos.
Triggering: Automating these drips based on lead behavior (e.g., viewed a product, downloaded an ebook, reached a certain lead score).
B. Personalized Follow-ups (Human & Automated) (Approx. 100 words)
Based on Interaction: "I noticed you were interested in [Product X]. Do you have any specific questions I can answer?"
Post-Content Consumption: "Hope you found our [Webinar] useful! Are you ready to see how [Our Solution] can solve [Your Problem]?"
Re-engagement: For dormant leads, a message offering new insights or a special re-engagement offer.