But it’s about more than numbers. Social selling is about meeting your audience where they are. And if they’re like most people, they’re on social media. Unlike more traditional prospecting approaches — cold calling, for example — social media prospecting doesn’t demand someone drop everything they’re doing to hear your pitch. On top of that, you’re able to tailor your message with all of the prospect information at your fingertips. They also see your information, which provides background and context. This makes it more likely they will respond.
For example, if a seller messages me on linkedin, I can easily view their profile — where, in most cases, their name, role, expertise, company website, and connections are all displayed. Having this background information right away provides credibility for the salesperson, and who they are, what they’re selling, and how i fit in. On top of that, hopefully, the salesperson afghanistan phone number list has also tailored their message specifically to me and intrigued me with some solution to a current problem i’m having.
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how does social media prospecting work?
There’s no shortage of social media channels, which makes it hard to know where to focus your efforts. Narrow it down by finding the channels your prospects are using most, and connect with them there. It’s that simple.
I mostly sell to the c-suite at saas companies, and they are all over linkedin. A friend of mine sells to local governments and finds that most of them use x (formerly twitter). Not sure what platform your audience is hanging out on? Try searching for relevant keywords on google or joining related forums like facebook groups to find the right channel.