Identify your target audience: Determine who your ideal customers are and what they’re searching for online. Create detailed buyer personas to better understand their needs, preferences, and behaviors. Take some advice from Romero: “It’s easy to go after keywords that have high monthly search volume (MSV). But at the core, ecommerce businesses should focus on the needs of the target audience. Properly catering to target audiences enables ecommerce brands to form the right experience to push conversion through the organic search channel. This can be anywhere from page title and meta description optimization to warranty and returns information.”
Brainstorm potential keywords: Think of all the relevant terms and phrases related to your products or services. Search Console, Google Trends, or keyword research tools to generate more ideas. As you brainstorm, consider your customers’ needs — and what they may search for — at every phase of their journey. For example, what pain points do afghanistan phone number list your products solve? Can you think of any how-to content ideas that could offer assistance when using your products? These ideas can be turned into blog posts, FAQ pages, and more.
Analyze search volume and competition: Use keyword research tools to determine the monthly search volume for each keyword and analyze the competition for those terms. This will help you prioritize which keywords to target and how to plan your approach. Pro tip: Focus on keywords with high search volume and low competition.
Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic. For example, if you’re a home appliance company you might target the long-tail keyword, “Energy-efficient front-loading washer and dryer set” rather than just the shorter key phrase, “Washing machine.” Consider creating blogs and other educational content to target longer-tail keywords. Although commercial intent may not be the main goal for users who are searching longer-tail phrases, exposure through blogging and how-tos can improve brand awareness over time.