According to Angie Erickson, SEO Senior Analyst at Salesforce, it’s important to have a long-tail keyword strategy. “Although long-tail keywords might have lower search volume, ranking for them makes a big impact for ecommerce sites. These terms tend to have higher conversion rates than more general keywords that are higher in the marketing funnel. For example, someone searching for a long-tail term like ‘women’s black leather combat boots’ is probably closer to making a purchase than someone searching for a broader term like ‘boots’”.
Use keyword variations: Consider using variations of your target keywords, such as synonyms, plurals, or related terms, to capture more search traffic.
After performing keyword research, you can use the data to inform your afghanistan phone number list approach to product naming, and product descriptions, and ecommerce content marketing, amongst other things.
Branded vs. non-branded keywords
Not all keywords are created equal — and it’s important that your ecommerce SEO strategy focuses on two different kinds: branded and non-branded keywords. Each type of keyword serves a specific purpose. Branded keywords are search terms that include the name of your business. These keywords indicate high intent and propensity to buy — and they direct searchers who are already familiar with your brand to your website.