Non-branded keywords are generic search terms that do not include your brand or product name. These keywords are crucial for reaching new customers in the early stages of the buying process; they capture shoppers who are actively researching or exploring options within a product category. By targeting both branded and non-branded keywords in your SEO efforts, you can increase both brand recognition and customer acquisition.
2. Implement on-page SEO tactics
On-page SEO refers to the optimization strategies and techniques implemented directly on your website’s pages to SERPs. When it comes to on-page tactics, it’s hard to overstate the importance of optimizing your product detail and product listing pages.
According to Erickson, “Successful SEO is a cross-functional endeavor. A partnership between SEO and merchandising teams presents a huge opportunity to drive organic traffic. For instance, SEO teams can recommend afghanistan phone number list product listing pages for site merchandisers to build based on keyword research. Similarly, merchandisers can surface new pages and work closely with SEO teams to get them optimized and cross-linked.”
Headshot of Senior SEO Analyst Angie Erickson
Successful SEO is a cross-functional endeavor. A partnership between SEO and merchandising teams presents a huge opportunity to drive organic traffic.