h strategy should:
Engage multiple key people at your target organization to have the best chance of success. I might reach out to the marketing CMO, the VP of sales, and the sales director.
Align messaging across teams for consistency, credibility, and effectiveness.
Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.
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4 account-based selling best practices
Before you can start strategizing, you have to narrow down the playing field and prioritize which accounts to target and why. Here are four best practices to follow to launch a successful ABS strategy.