The key with ABS is to identify high-value accounts, accounts that have the potential to generate significant profits for your organization, and utilize all your teams to help you land them. CRM software with AI-powered insights can help here; it can surface insights based on past customers and public data to deliver recommendations for high-value accounts worth going after.
Since ABS is a collaborative approach, your sales team must afghanistan phone number list work directly with marketing, service, finance, IT, and any other relevant teams to deliver a consistent message to your prospects. For instance, your marketing team should develop the early messaging strategy, but sales should be involved in reviewing and approving so they can create a pitch that aligns.
This means these teams should be in regular communication about goals, including all aspects of customer outreach, like sales calls, emails, and social media. A collaboration platform, built directly into your CRM, not only helps facilitate marketing and sales alignment but also contributes to revenue growth and stronger relationships by streamlining processes, personalizing customer journeys, and tracking progress.