Demographic segmentation
demographic segmentation is sorting your email list based on attributes like age, income, gender identity, language, ethnicity, and more. Let’s take travel as an example. While it might sound like an oversimplification, one strategy is to start segmenting your list based on data about age groups. Younger subscribers could receive emails highlighting adventurous backpacking trips, while more mature subscribers could receive offers for relaxing cruises.
behavioral segmentation is when you categorize your email recipients based on their actions and interactions – purchase history, website interactions, and engagement with previous emails. Let’s say your customer is a frequent afghanistan phone number list purchaser of running shoes on your website. You’d segment them in a “running enthusiasts” category and then send emails featuring the latest running gear or exclusive promotions for the kinds of athletic shoes they like.
Now let’s say another subscriber is the opposite. They haven’t opened an email or made a purchase in a while. Once you’ve identified them as inactive, you have a chance to re-engage them through special offers aimed at reigniting interest. Now, if a customer consistently opens emails, clicks on links, and makes regular purchases, they might be placed in a “vip” segment. This means you can send them exclusive access to sales, early product launches, or special discounts.