geographic segmentation is when you tailor your email based on the location of your audience so that the content is (hopefully) relevant to local interests and events. If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. Shoppers in alaska during november are likely more interested in down coats than shoppers in miami, right? These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action.
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Psychographic segmentation
psychographic segmentation is all about lifestyle, interests, values, attitudes. If you’re a tech sales company and you’ve discovered a segment of gamers and another segment of professionals, you’ll want to tailor emails promoting the latest devices and accessories relevant to the gaming enthusiasts while sending updates on productivity tools and software to the segment interested in business applications. Each group feels “seen” as the content they receive resonates with their specific technology-related interests.