customer lifecycle segmentation is about recognizing where your subscribers are in the customer journey. For new subscribers, the focus is on welcoming and onboarding, providing information about your products. First-time buyers may receive targeted emails about products similar to their purchase — they view items within their price range but with encouragement to explore.
For loyal customers, the emphasis shifts to appreciation and afghanistan phone number list retention, offering exclusive rewards, early access to sales, or personalized content, all of which strengthens the buyer-seller bond by rewarding their loyalty and making them feel like vips.
Waterfall segmentation
waterfall segmentation prioritizes segments based on importance, placing customers in one segment at a time. To avoid annoying customers with too many messages, individuals move through segments sequentially, starting with the highest-priority segment.
For instance, a software company might prioritize segments such as “free trial users,” “active subscribers,” and “upcoming renewals.” by taking one step at a time, you won’t overwhelm anyone, and your messaging stays on point for the people who matter the most.