Navigating the landscape of B2B outreach in Turkey requires a deep understanding of its robust data protection laws, specifically the Law on the Protection of Personal Data No. 6698 (LPPD/KVKK), which mirrors GDPR principles. As a business owner, your primary focus should be on compliant lead generation and communication, rather than attempting to acquire or use pre-existing "lists" that are unlikely to meet Turkish legal standards for unsolicited marketing.
Here's a comprehensive guide for business owners in Turkey to build and utilize compliant contact lists for B2B outreach:
I. The Immutable Principle: Explicit Consent (Aydınlatma Yükümlülüğü)
For any direct marketing (SMS, phone calls, emails) to other businesses or their representatives, turkey phone number list you must obtain explicit, verifiable consent. This isn't just about avoiding fines; it's about building trust and long-term relationships with potential partners and clients.
LPPD/KVKK: This law mandates that personal data (including business contact details of individuals like phone numbers, email addresses of CEOs, marketing managers, etc.) can only be processed with the data subject's explicit consent, unless a specific legal basis applies (which is rare for unsolicited B2B marketing).
Electronic Commerce Law (Law No. 6563): This law specifically governs commercial electronic messages and reiterates the need for prior consent. It also requires clear sender identification and easy opt-out mechanisms.
IYS (İleti Yönetim Sistemi - Message Management System): This is a crucial national platform. All consents for commercial electronic messages (SMS, email, calls) must be registered with IYS. Conversely, all opt-out requests must also be recorded and managed through IYS. Consents obtained outside IYS (e.g., via a website form) must be uploaded to IYS within three business days.
Alpha Sender ID Registration: For SMS communication, your company's name or brand (Alpha Sender ID) must be pre-registered with Turkish mobile operators. Generic or numerical sender IDs are not permitted for commercial messages.
II. Compliant Strategies for Building Your B2B Contact List:
Instead of looking for pre-made "lists" to buy (which are often non-compliant), focus on generating your own high-quality, opted-in leads: