Perhaps you’ve chosen the niche you

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Perhaps you’ve chosen the niche you want to blog about as “personal finance,” but that’s so broad that you don’t have a clear idea of what you’ll cover. Consider different areas of personal finance: is your blog a beginner’s guide to things like sticking to a budget, or are you writing about more advanced topics like investing for retirement?

Your niche could also be at the intersection of two topics. For instance, maybe you write about “personal finance for solopreneurs,” combining personal finance with a dash of small business advice.

Choose Your Target Audience
As you narrow your niche, you’ll also want to consider your target audience. A personal finance blog aimed at university students will look very different from a personal finance blog aimed at blue-collar workers in their 50s.

Some bloggers find it helpful to create an “ideal reader” avatar or even several avatars. You can then picture these imagined readers when writing to help you tailor your advice and tone to their needs.

Come Up With Your Blog’s Domain Name
Naming a blog can be tough – but your blog’s name will be a hugely important part of your brand. It’s often the first thing people will know about your blog. This means spending some time finding a great domain name (the web address for your blog).

Check if your domain name is available:
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If you think your topic might change over time, using your name or a variation of it (like I do with ryrob.com) could be a great fit. Otherwise, try to relate your domain name to your topic, audience, or, ideally, both.

Tip: Many web hosting plans include a free domain name, so don’t buy a argentina phone number resource domain until you’ve decided on a host.

Do (Smart) Keyword Research with a Free Keyword Tool
Keyword research sounds a little daunting, but it simply means finding out what your target audience is already searching for in Google (or other search engines)—a crucial step toward understanding your future readers & meeting them where they’re already searching for answers. Luckily, I’ve built a 100% free keyword research tool to help you do that.

Use My Free Keyword Research Tool
Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas
Try my free AI-Powered Keyword Tool to get dozens of research-backed ideas for keywords & topics to write about on your blog today.

Get Keyword Ideas
By doing some keyword research upfront, you can plan to meet readers’ needs from your very first blog post. You’ll be confident that you’re writing about things that people want to read about, instead of simply writing blog content for the sake of it.

Develop Your Blogging Voice and Brand
When you write your first few blog posts, you may find it difficult to know how to phrase things. Perhaps you find yourself echoing the voice of a popular blogger you read—or maybe you feel like you don’t have much of a blogging voice at all.

Your blogging voice will naturally develop over time. Don’t be afraid to experiment and let your personality shine through with your blog topic ideas. Readers could probably find the same or similar information on other blogs: you are the factor that will keep them coming back to yours.