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Let the Software Collect Your Leads in the Background.email List Cleaning Email List Cleaning is an Important Yet Often Misunderstood Practice in Digital Marketing. Many Professionals Shy Away From This Basic Task, Fearing It Will Erode Their Hard-earned Subscriber Base. The Reality is That a Well-maintained Mailing List is the Cornerstone of Effective Email Marketing. It Increases Engagement, Conversions and Delivery Rates. Regularly Removing Inactive Subscribers and Invalid Addresses Can Help Marketers Improve the Quality of Their Marketing Campaigns and Increase Overall Effectiveness.