Let's sum it up and make predictions

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Dmitry Shchukin shared his vision of the situation in the industry, summed up the results of the year and made a forecast for the next one.

Crisis is the trend of 2015
In the first half of the year, the consequences of the December devaluation became apparent: the outflow of the client base increased by 40% - up to 3% per month, sales and the average client check fell by 20% (everyone optimized expenses). As a result, attracting new clients only compensated for the outflow.

In the second half of the year, the situation stabilized, india phone numbers growth resumed and reached last year's figures. As a result, we expect revenue growth by the end of the year from 12 to 15%.

The industry is moving into a stage of stable mature growth
The crisis has greatly changed the landscape of the Virtual PBX services market : almost all startups have disappeared, recent aggressive newcomers are no longer visible. As a result, four leaders have clearly formed, who set the rules of the game, price levels and are clearly growing faster than competitors. These are Mango Telecom, UIS, MTT with the Youmagic Pro service and Telfin.

Communications without CRM are no longer necessary
Another trend is the request for integration with the CRM system; the crisis makes everyone value the requests of potential and current clients. Opening a client card in the CRM upon an incoming call, the ability to serve different audience segments in different ways are becoming standard features of Virtual PBX.

This year we launched integrations with amoCRM , Bitrix24, 1C:CRM, we are actively developing API, in general we are doing everything to make it easy to integrate our Virtual PBX with the CRM system.

IP telephony or traditional telephone services - who will win?
We are pleased to see regulators taking action on the issue of automatic number selection when routing traffic. Many startups use IP telephony when making calls, and as a result, consumers are disappointed with the quality and stability of the Virtual PBX service, which is detrimental to the industry as a whole.

UIS Virtual PBX uses routing based on traditional telephone networks, which allows achieving high quality and constant stability of communication. We have long realized that this is a necessary basis for a successful service. Our strategy works, especially for the medium and large business segment.

The new UIS platform is our response to the crisis
This year we launched a new version of the Virtual PBX, in which we implemented many functions. One of the key ones is interactive call processing, which has delighted large clients. There is no longer any need to deal with synchronization and integration of two systems, the client sets the logic of call processing directly in his CRM system, which broadcasts the Virtual PBX scenario.

For example, when a regular customer calls, you can address him with a personal greeting, notify him of the imminent end of the contract, the presence of debt and play any other personal information, and then forward the call to his personal manager, and all this is determined by the CRM.

With hope in 2016

The plans include launching another series of 20,000 numbers in Moscow, an ambitious regional project together with ER-Telecom, which makes UIS services available in 35 cities in Russia, continuing active experiments with voice recognition, and active integration with CRM systems.

We hope that the acute phase of the crisis is behind us and the Virtual PBX segment will continue its cruising growth at a rate of 25–30% per year.